Luv Bridal & Formal
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Luv Bridal & Formal
Planning a wedding can be overwhelming and sometimes a little stressful - so many choices. Your bridal gown shopping experience should be as unique and unforgettable as you are. Creating that unforgettable experience for you is what drives us. You're what we do. You're who we are. You're the star of our show.

When you visit one of our nine showrooms, you can expect to be embraced with 40 years of bridal experience. We house bridal gowns by the best designers the world has to offer, catering for lovers of timelessly elegant designs to embracers of modern cutting-edge fashion. Our Bridal Stylists are chosen for their experience, knowledge and most of all, their ability to give you a bridal gown shopping experience that will become a cherished memory.
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A mermaid is a mermaid by virtue of its design as is a ball gown, but each individual silhouette can be further accentuated and beautifully enhanced by the addition of an essential piece of shapewear: a hoop. Fit and Flare: Mermaids and Trumpets gowns like her are very good friends with a lovely and light little hoop named ELLA.
The Booking page below is for you to book your personal styling session with an experienced bridal stylist. We know that engagement times vary so we endeavour to make sure we have a gown available for all of our brides. To do this, we keep our delivery times shorter than other stores and keep some of our stock of our most popular pieces in our HQ for a quick purchase.
Reviews (9)
Kira Clarke
Kira Clarke
Jan 16, 2022
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I wasn’t overly excited to try on dresses as I dislike trying clothes on in general but Sam really helped break the ice! Even though I didn’t find “The” dress today! Sam made me feel very comfortable and confident in dresses that I said I’d never wear! 10/10 recommend! She is so sweet and easy to get along with! Hoping to come back in a couple of months to try and find “The” dress with Sams help!
Laura Griffith
Laura Griffith
Jan 12, 2022
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Had the most wonderful experience with Jada. I went in with an idea in mind and she worked with me to find the PERFECT option. So kind and fun, and made me feel so special - found the perfect dress to accentuate my curves, within my budget and best of all it was something I would not have picked up myself, but she found me the most stunning, perfect option. The whole experience was really wonderful, I am so happy I decided to make that booking :)
Kirby Shivnen
Kirby Shivnen
Jan 12, 2022
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My consultant Sam was absolutely amazing! It was my first dress try on experience and I was feeling really nervous but Sam put my mind at ease! Sam was really kind, observant and listened to my feedback on each dress that I tried on- it was like she knew what I wanted before I did! I chose my dress and it was love at first sight! Thank you so much Sam for a great experience and for all your help!
Frances Combe
Frances Combe
Jan 09, 2022
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Luv Bridal was recommended to me by my sister-in-law and they were fantastic! Our consultant Sam was amazing and was the one who picked out my dress! I went in thinking I wanted a sweetheart A-line and came out with a strapless princess ballgown that looks incredible and makes me feel like a beautiful bride! She let us take as much time as we needed and made awesome suggestions about adding sleeves. They were also very accommodating about us zooming my family in and taking lots of pictures. And they threw in a sample veil for free! Can't get better <3
The Birb
The Birb
Jan 09, 2022
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As a bride who has a general idea of the "vibe" I want but have never had any experiences trying on dresses before, the Luv Bridal team and my consultant were what I needed. I filled in the online form beforehand and gave them a range of the dresses I liked, or if they missed the mark, what I didn't like - So they could understand the brief. (Fun fact I didn't know: Seamstresses who will tailor your dress can also add/remove parts of the dress, add sleeves, etc.)
The whole experience was very chill. While there were other brides in the store, each got their own consultant and area. Mine was very
Lakshmi Dhushy
Lakshmi Dhushy
Dec 22, 2021
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Michelle made my first bridal shopping experience so easy. She was so genuine in wanting to provide the best for me! I had a not so great experience with an online purchase and needed to get a dress in a very limited time-frame. I was able to try on a few clothes and picked my dress that very day! I can't recommend and thank Michelle enough. She really went above and beyond by fitting me in at the last minute between two other bridal sessions. I felt so special and looked after. Thank you.
Shelby Ganter
Shelby Ganter
Dec 07, 2021
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Loved my dress and the effort sales staff went to have this perfected for me. They arranged for the dress I liked to be brought up from Sydney in a different colour option and there was no pressure to buy if it wasn't right which really made this store stand out. I would be mindful to brides to beware of buying what is available in a larger size to have it brought in. I was told there would be no problem in buying a dress 2 sizes bigger to have it brought in. It was brushed off as a very common thing to do. I was quoted over the phone in store by the sales lady who made a swift call to their recommended
Maggie Stara
Maggie Stara
Nov 08, 2021
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Michelle helped me pick out my perfect wedding dress and I couldn't have been happier with the whole experience. My family is back in Canada so I was going dress shopping with them on video call and Michelle helped make the whole experience so fun and effortless. We were eloping within a month of buying the dress and I was very happy with the large selection of dresses I was able to choose from to take away on the day. I had an absolute blast and my dress was absolutely perfect. Thank you so much Michelle you're an absolute gem!
My Tien Tran
My Tien Tran
Oct 26, 2021
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Luv Bridal was the first store I visited to look for my wedding dress and it didn’t disappoint. From the moment my maid of honour and I walked in, Jada was so kind and helpful. We had the opportunity to browse around and got given suggestions to try on based on what I thought I was after. I don’t think I could fault the process at all, she was the perfect person to help me find the perfect dress, and she sure found it. It might have taken longer to receive than anticipated (lucky I had extra time until the wedding), but it sure was worth the wait. I felt like the most beautiful bride and the