David is professional, dedicated and efficient and has helped build our brand equity over the long term.' Define Wine Marketing & Communications is one of Australia's leading wine marketing and PR provider. With experience ranging from production through to design, product launches, public relations, retail and advertising and promotions, Define Wine is committed to building long term, sustainable wine brands.
The goal of Define Wine is to supply marketing solutions to small and medium sized winemakers and regional winemaking groups in order to create awareness, consumer and trade demand and long term sustainability within the industry. Define Wine is located in NSW with affiliated partners throughout Australia.
The goal of Define Wine is to supply marketing solutions to small and medium sized winemakers and regional winemaking groups in order to create awareness, consumer and trade demand and long term sustainability within the industry. Define Wine is located in NSW with affiliated partners throughout Australia.
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With an increasing appreciation of direct sales due to the squeezing of margins from traditional wholesale models, gaining and leveraging third party endorsement, along with using PR to build brand awareness and engagement is essential. Define Wine Marketing & Communications ensures a return on your marketing investment.
Define Wine Marketing & Communications works with our clients to build the value of their brands through sustainable, consistent, robust and pragmatic marketing. We have helped existing wine brands relaunch, through their brand communications, packaging and marketing. This has been with the objective of increasing the level of sales of higher margin products.
Since this time, the business has grown and evolved in to one of Australia's leading wine marketing and communications businesses. David Cumming has substantial experience in the wine industry. From the age of seven, time was spent planting, pruning, spraying and picking grapes on his family's cool climate vineyard in the central highlands of NSW.
The Mudgee Wine Association engaged Define Wine based on recommendations from individual members within the region. We met with David to discuss and develop a plan for our PR activity and found him to be professional, personable and knowledgeable.
He was able to provide valuable insight into assisting the region achieve our goals which included; increasing the awareness of the region as a whole as well as individual members and specific wines to consumers, allow for a better understanding of the Mudgee region itself and its strengths and bring the high quality of product to the attention of the industry media, influencers and consumers alike.
He was able to provide valuable insight into assisting the region achieve our goals which included; increasing the awareness of the region as a whole as well as individual members and specific wines to consumers, allow for a better understanding of the Mudgee region itself and its strengths and bring the high quality of product to the attention of the industry media, influencers and consumers alike.
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