Melissa E
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Melissa E is Ballarat's longest operating and most experienced bridal wear specialist. Locally owned with over four hundred bridal and debutant gowns, we are one of the largest boutiques in Victoria. Our range is handpicked by Melissa from over twenty local and international fashion designers. The collection is regularly updated with latest trends as well as classic favourites.

A wide variety of shapes and budgets are catered for ranging from size 4-36, outside this range can be catered for by our expert dressmaking team. Our experienced staff can offer personalised styling for your big day in a fun and relaxing atmosphere with an in house alteration service available and flexible layby options.
Reviews (10)
Stephanie Burzacott
Stephanie Burzacott
Jan 23, 2022
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Don’t buy any bridesmaid dresses from Melissa-e.
I ordered three bridesmaid dresses around July 2021. Each of my bridesmaids were measured to ensure an accurate size would be ordered. During the appointment, I was told the dresses could be taken in or out by two sizes if any of the girls lost or gained weight.
In early December the girls went to go and try the dresses on to get alterations. Two fit fine, but one of my bridesmaids the dress was obviously too tight. At the appointment, my bridesmaid asked if the dress could be taken out a little. Melissa said to her that “we don’t take out
Kylee Taylor
Kylee Taylor
Dec 11, 2021
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The ladies are very helpful an polite.. The range of dresses are spectacular I have definitely found my dress . I picked my dress paid for my dress very satisfied than the alterations come into it I believe they order your dress 2 or 3 sizes bigger than what will fit you even tho they measure you an than charge ridiculous price to put it to your size I got my dress resized an it leaves me no room to lose weight or if I even put it on my dress could of been a bit more snug than what it is.. I didn't say anything to the ladies because I was afraid if I needed more alterations I'd get charged more
Emily Lewis
Emily Lewis
May 28, 2021
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Horrible staff. Went in to look for a formal dress. Looked us up and down because we were plus size ladies and practically told us to leave. She said there is hardly any formal dresses when there were plenty. Hadn’t even spent 5 minutes in there and before we went out the door the lady said ‘good luck’. Horrible, don’t recommend
Chloe Keally
Chloe Keally
May 24, 2021
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Absolutely disgusted by the service, I was helping my younger sister shop for a formal dress when we were turned away because she was a plus size. We're told there were no formal dresses when we were currently looking through the formal dress rack. Would not recommend this store.
8-5-21
Karen Watkiss
Karen Watkiss
Nov 17, 2020
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I cannot rate Melissa and the staff highly enough. Great advice initially. Huge range. I customised a maddi Lane gown. Not once has Melissa questioned my vision. She listened, and it's exactly what I wanted. Its always nerve wracking trusting a seamstress, let alone with your expensive wedding dress! The detail and work is A1. Don't hesitate to come here for your bridal or formal needs.
Stacey Bavage
Stacey Bavage
Oct 19, 2020
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Absolutely appalling customer service. We as a group travelled 3 hours to find a bridesmaid dress and were treated like garbage. One shop assistant took a dress out of the change room as one of us were in there getting changed. Dresses were taken off is before we had a chance to try them on as “other people needed to try them on” even after we called ahead of time to let them know we were coming. Definitely won’t be returning.
Rory Giddings
Rory Giddings
Dec 10, 2019
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Were the absolute best people to have to take measurements and try dresses on. Loved all the ladies who helped, didnt make it awkward but they were absolutely lovely to work with. Found the dress I was looking for for ages and they helped me out a lot more then any where else
Madelyn Spencer
Madelyn Spencer
Nov 16, 2019
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Opposite Big W so parking is easy, absolutely lovely service from lovely ladies. Big range, and 2 dressing rooms. Kind of hard to figure out the available colours for each dress but the ladies where super helpful with figuring it out.
Jacinta Sutton
Jacinta Sutton
Nov 06, 2019
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I brought my wedding dress from breader no appointment needed. They make you feel so comfortable in store and are so helpful. So many choices and very well priced.
Acacia Brooks
Acacia Brooks
May 26, 2019
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After no luck looking in Melbourne I found Melissa E bridal by chance and ended up buying my dress, shoes and veil here. Melissa did a great job altering the dress and the turnaround time was very quick. I love how relaxed it is, yet you still feel like you are getting the full wedding dress shopping service. I was happy to travel to Ballarat to come here because the service was much friendlier, the prices are good and you can trust that you will be looked after