We bring clarity, focus and strategy to the marketing process, creating brands with purpose and marketing that gets results. The first step in creating a strong brand and effective marketing is clearly understanding why you make the products and provide the services you do. This is what your customers' truly value.
Our skill lies in creating uniquely positioned, strongly differentiated brands with an essence or 'core promise' that resonates deeply with customers. To do this we've developed a customised strategic process which provides brand clarity, market and customer insights, authentic customer value & connection to position your brand for success.
Our skill lies in creating uniquely positioned, strongly differentiated brands with an essence or 'core promise' that resonates deeply with customers. To do this we've developed a customised strategic process which provides brand clarity, market and customer insights, authentic customer value & connection to position your brand for success.
Services
We bring clarity, focus and strategy to the marketing process, creating brands with purpose and marketing that gets results. Understand your market, brand and customer, deliver real value, innovate and differentiate for growth and engage your ideal customer when, how and in a medium that resonates with them.
We work with global, regional and local brands across multiple sectors: from food & packaged goods to pharmaceutical, health and technology. Our clients and experience include companies of all sizes, from corporations to start-ups;companies with established brands that need rejuvenation to start-up brands and customers types - from consumers to business.
When Deborah joined La Famiglia sales growth had plateaued and position as market leader was under pressure from a low price competitor. Deborah formulated a strategy, based on market research and presented a plan, focused on strengthening brand recognition and consumer loyalty, to La Familgia management.
Over 22+ years, we have formed valued relationships with strategic partners who share our passion for excellence, including management and financial consultants, food technologists, designers, digital marketers and researchers. We ensure both the innovation and creative processes align with your business goals and agreed strategic marketing direction, starting with a written brief.
Ignorance really isn't bliss! The foundation of every well-executed Strategic Marketing Plan is a clear understanding of your market, brand, competitors, trends and the customers you serve. A clear understanding of your brand's value proposition - what are your brand's unique values and how are they delivered from your customer's perspective?
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