Evolution Integrated Marketing

Although small, we provide a surprisingly large range of services. How? Each team member brings a unique set of skills to the Evolution mix, so the sum of our parts is greater than the whole. Inevitably, there's the odd gap to fill. That's when we draw upon our strong relationships (some spanning decades) with a pool of specialty external providers.

The "Integrated Marketing" refers to Integrated Marketing Communications (IMC). Put simply, IMC is a practical, cost effective approach to maximising your marketing dollars. Wherever feasible, we endeavour to apply the principles of IMC. Most importantly, it shows how a well considered brand with a good story can remain powerful, interesting and relevant for a very long time.

From an IMC perspective, radio is one of the most effective medium. When integrated well into any campaign, it can significantly enhance awareness and recall - particularly in conjunction with Outdoor Advertising. To discover more about the power of radio, you can visit Australian Commercial Radio here.

Social Media is a great way to achieve traffic to your website via marketing activities across major social platforms like Instagram, Facebook, Snapchat, Twitter, Linkedin and other social platforms. Social media marketing (SMM) utilizes these social networking websites as a marketing tool.

The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden their customer reach.There are many smaller businesses who purely use social media platforms to promote and market their businesses. You don't always need a website but for the majority of SME's (small to medium enterprise) and of course the big globals - it is crucial to have a well designed website.

Content plays a crucial role in the success of your website and therefore, your business. It is the HEART and SOUL of your website and it needs to be engaging enough to make new visitors stay and past visitors return. We have seen many companies come un-stuck with the content development phase of their website build - by either delaying launch (sometimes by months) or going live with a less than adequate website that inevitably fails to perform.