Identity Furniture is a third-generation family owned business with a long-established culture of excellence in customer service and commercial furniture sourcing and manufacturing. We make furniture for hospitality venues in collaboration with architects and designers who need to achieve unique specifications.

Regularly working with Australia's best designers and architecture firms, we have helped to create flagship venues like The Marsden, Star Casino, and Wrestpoint Casino. Along with our extensive Australian manufacturing capabilities, we also source and stock leading European brands such as Pedrali, Cantarutti, Colos, Laco, and many others.

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Brands Report

We maintain strong relationships with European hospitality furniture brands such as Pedrali, Cantarutti, Laco, and many others. Frequent and high-volume use puts structural integrity at risk. Furniture from reputable European and Australian brands is proven to withstand the harsh hospitality environment and the test of time.

Custom Report

We are custom hospitality furniture specialists with extensive manufacturing capabilities. Our custom furniture is handled by trained craftsmen in our Melbourne production facility from raw material to final product. We can design and manufacture custom chairs, tables, stools, lounges, banquettes, and even shopfitting accessories thanks to our extensive production capabilities.

The Pub Test Report

The Pub Test is a unique machine designed and built by our team at Identity Furniture to test the durability of chairs for commercial use in hospitality venues. Chairs in commercial venues are subjected to years of patrons leaning and tipping back, twisting around and dragging back and forth, creating significant stresses.

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