Almost Anything is a branding agency that helps owner-operated businesses separate themselves from their competition and attract the right customers. The most important thing to know is that you need to do it! Followed by some considered steps to understand who that client or customer is, what they value and finally, how to reach them.
You as the business owner can guide how you present your product or service, and that is governed by how people feel about it. Developing a strategy first approach will help us determine what's right for you in the first place, so we're not just spinning our wheels.
You as the business owner can guide how you present your product or service, and that is governed by how people feel about it. Developing a strategy first approach will help us determine what's right for you in the first place, so we're not just spinning our wheels.
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Jason Foss is a strategic thinker, a deep thinker, a problem solver and is all things digital. Yolinda Foss is a creative thinker, a spatial thinker, a problem solver and is all things analogue. Both Jason and Yolinda are Certified Brand Strategists, we are continually undertaking training and upskilling to ensure we are providing the right advice.
So how are you feeling right now? You've made the decision that it is time to break out on your own, create your future and be the best at what you do. Excitement is usually the first emotion followed by a touch of apprehension. As an example, we are great designers and strategists, but we employ a bookkeeper and an accountant because we just can't do it all.
Most businesses go through cycles. What you set out to do sometimes doesn't match with what you actually do, so you might have to stop and reassess your direction. Has your brand taken you somewhere, or have you driven it? Are you happy with that? If not, then you need to set a strategy in place to get going in the right direction again.
Strategic planning is how you gain the oh-so-important (and often elusive) competitive advantage. Your desired brand must be consistently communicated through all your customer interactions. We'll work with you to create a well-crafted brand that attracts the right kind of customer. Have a clear path forward instead of just doing "stuff" and being busy without getting results.
We see lots of small businesses getting carried away with numbers and stats that don't necessarily translate to the bottom line. A strategic approach helps you weed out the activities that don't matter and focus on those that do. Ultimately though, your social media posts are part of a thing known as Content Marketing.
