Housed in a craft gin distillery in Gilbert Street, and founded in 2006, Toolbox is a boutique Adelaide graphic design studio with a difference. From the moment you enter the studio and take a seat at our antique workshop table, you get the feeling we do things differently. Our approach is personal and in-depth, we are all about you.
We ask a lot of questions and assume nothing. We get to know your business, not just your brief. Your dreams, not just your problems. From here we respond with creative, intelligent solutions, which show the depth of thought and time taken to attend to every detail.
We ask a lot of questions and assume nothing. We get to know your business, not just your brief. Your dreams, not just your problems. From here we respond with creative, intelligent solutions, which show the depth of thought and time taken to attend to every detail.
Services
The Australian craft gin market is emerging, but already becoming highly competitive with up to 25 new gin brands set to emerge on the Australian market within 2016. Toolbox set about creating a new brand for the Australian craft gin market which would look completely different to anything else on the shelves, whilst highlighting a premium price tier and top shelf quality product, with shelf appeal.
Street and Park Furniture are a highly regarded maker and supplier of street infrastructure throughout Australia, based in South Australia for over 25 years. The company had been suffering with an issue of differentiation from their competitors in an increasingly competitive marketplace.
After undertaking a brand strategy process and audit, it was immediately apparent from their competitors, including Street Furniture Australia, Park and Garden Furniture, Park Furniture Solutions, etc that the market could not tell any of them apart.We decided that a full rebranding, including the dramatic step of re-naming the company was required and would generate immediate results in differentiation and personality.
After undertaking a brand strategy process and audit, it was immediately apparent from their competitors, including Street Furniture Australia, Park and Garden Furniture, Park Furniture Solutions, etc that the market could not tell any of them apart.We decided that a full rebranding, including the dramatic step of re-naming the company was required and would generate immediate results in differentiation and personality.
As one of the first and only suburbs in Australia to receive the National Broadband Network with Fibre-to-the-Home, the City of Prospect has a competitive advantage in the technology and connectivity of its homes and businesses. The aim of this project was to create a name, identity and vibrant brand rollout for an economic development focussed program to bring people, business and investment to the City.
It is no secret that retailers are doing it tough these days, especially those with shop-fronts and overheads trying to compete with the juggernaut of online shopping channels. With this in mind, City of Unley approached Toolbox to create a brand and campaign which utilises online media to drive consumers back to bricks and mortar retailers in the region.
