Waples Marketing Group
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Want to hear more from Waples? Sign up to receive our newsletter, Bandwidth, to receive exclusive access to how-to guides, expert tips and tricks, and the latest industry trends. After we establish the 'why' in the story of your business, we can plan 'how'. Whether it's brand, communications or digital strategy - we'll apply the best approach for your situation.

By implementing a strategy fine-tuned to your brand, we'll reach the right audience through traditional and digital channels that reverberate the most. Effectively reach and engage with your audience through digital using social, influencer, search and email marketing. From a tailored PR strategy to effective crisis management, our in-house team discovers your brand's best angles to leverage our strong relationships with regional and metro media.
Services
Most run on the belief that real success is only possible within Australia's metro markets. While we continue to achieve results in this space, our agency's award winning regional focus has been a unique link for brands to discover a wealth of new market opportunities. For more than a decade we've lived, breathed and believed in the power of 'regional' stronger than anyone else.
Size doesn't matter; it's crucial to start every project on the right foot. From the first consultation, we focus on understanding your business and the stakeholders at play by nurturing a face-to-face relationship. Through our brand immersion sessions, we'll evaluate your business objectives in relation to current market dynamics and zero in on exactly what your target audience values.
Status updates, notifications, trending topics. Technology sets the pace of a changed media landscape, presenting a range of opportunities to communicate. Audiences crave content that is relevant, serviceable and inspirational, allowing your business to leverage their decisions through blog posts, podcasts, eBooks, video content and social media.
Diversity is the defining factor of modern audiences. It's our role to stay on top of this growing tapestry with up-to-date intel on what motivates each and every niche group. We'll help identify and connect with the right audience for your brand, through channels that reverberate the most. Importantly, we also take the bias out of media planning and remove the hassle of dealing with multiple media suppliers.
More than just a buzzword, content marketing should form part of your overall digital marketing plan. Algorithms across social and search are constantly changing but with each change one thing remains, compelling content gets results. Content marketing is a way to pitch your product, without approaching it in the traditional direct selling style approach.
Reviews (6)
Coordinare Au
Coordinare Au
Jun 10, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
The team at Waples are great to work with. We have engaged them for many projects including creative design, strategic comms work, and media buying, and we have always been impressed with the quality of their work. Would highly recommend them!
Rebecca Mauger
Rebecca Mauger
May 25, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Waples marketing are responsive, knowledgeable and produce excellent results. Very happy with our experience.
Ashley Urquhart
Ashley Urquhart
May 22, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
We have partnered with Waples for a few years now, supporting with their programmatic activity. Emma and the team are an absolute pleasure to work with - incredibly knowledgable, professional, timely and lovely. I can't recommend them enough!
Cedars Christian College
Cedars Christian College
May 13, 2021
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Positive: Responsiveness
We have been clients for several years and have nothing but great feedback about Waples' service. Their staff are extraordinary, always quick to respond, professional, helpful in any way and we would recommend them highly.
Emily O'Keefe
Emily O'Keefe
May 09, 2021
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Positive: Professionalism
IHMRI has worked with Waples for several years now. Waples played a crucial role in developing IHMRI's brand strategy a few years back. We have since worked with them on a range of marketing deliverables. The team are knowledgable and creative, always delivering a high standard of work.
Chris Pennisi
Chris Pennisi
May 09, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
We have been working with Waples for a few years now and they are a professional group and always willing to work together on campaigns. We highly recommend Waples and look forward to an ongoing relationship with the business and the team.