Pick 5-10 keywords, for example if your a hairdressor in the suburb of Hampton with variety of services. Keywords research helps in industries where its hard to identify the keywords that people are searching for. For example if you have a special service offering that is brand new and people don't know about it yet.
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I have felt a soft spot for small businesses, especially when they are getting off the ground. There is a number of hacks I have found to minimize the red tape and extra expenses that traditional larger agenices charge on. At the end of the daywe all want results in the shortest time possible. This is something small businesses dont always have the budget to be able to afford such as content marketing tactics of a larger business.
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