Monopoly is won and lost with the roll of the dice. Grab the right properties, then sit back and watch your friends rage with frustration as they cough up fistfuls of colourful cash. A lot of the time, marketing feels like Monopoly: you roll the dice and sometimes you come up trumps, other times you end up in jail errr.
Coming up with high-converting copy that grabs attention and doesn't let go is a chess game. There's no "lucky roll" or "get out of jail free card"; you need to know what moves to use and when. It takes skill and practice. Dean is a brilliant direct response copywriter. I hired Dean to help with the copy for my website and have been blown away by the finished product.
Coming up with high-converting copy that grabs attention and doesn't let go is a chess game. There's no "lucky roll" or "get out of jail free card"; you need to know what moves to use and when. It takes skill and practice. Dean is a brilliant direct response copywriter. I hired Dean to help with the copy for my website and have been blown away by the finished product.
Services
Creative writers do wonderful things with words. I'm more of a technician, focused on the psychology and structure of persuasion*. In fact, all my time and energy goes towards helping customers sell better with compelling copy. Because for most people, selling is freaking hard. It's not something you just decide to master one day - there's a definite science and craft to it.
And you may be vaguely curious as to how things might unfold if you bring me into your fold. If you're up-to-date with conspiracy theories, you know Serpo is a secret alien planet that people have apparently visited and lived on. But it's also the name of the framework I've developed over the years to produce A-grade copy.
These are all important, but they often don't serve the ultimate purpose of your business: to make you money. As a direct response and conversion copywriter, I specialise in sales copy, especially for entrepreneurs selling info products like books, programs and events. Sales pages structured to take readers from the headline, all the way to the "Buy" button.
And above all, do prospects and customers take one look at your emails and reach for their wallets? Your emails get deleted and those precious few opened only delay their journey to the trash by a few seconds. In spite of that, great email marketing snags some of the best returns. So much so that 58% of email marketers planned to increase their budget in 2017 (as per GetResponse's Email Marketing & Beyond benchmarks).
At this moment, there's over $37 trillion (or $37,000,000,000) in notes, coins, and savings floating around the world. You help them navigate the confusion and chaos so they can find their slice of the pie, and earn a handsome reward for doing so. But whatever product you sell to do this-newsletter, program, membership, report, or book-you're competing against literally thousands of others.
Reviews (9)
Evelynne Hatchard
Oct 11, 2020
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Simply thrilled with the work Dean has done for us so far. So much so that I am a bit hesitant to write this review because if too many people find out about him, he may have less availability for us! ;)
So impressed with how quickly and deeply he grasped our offering and then completely exceeded our expectations in fulfilling the brief.
So impressed with how quickly and deeply he grasped our offering and then completely exceeded our expectations in fulfilling the brief.
Luke Tulloch
Oct 23, 2019
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Dean did some fantastic work for me on an online course sales page. My goal was 30 sign ups over 3 intakes for the year, and the first intake netted 19 signups for an expensive course. I found him an absolute pleasure to work with - he is creative, attentive, punctual and overall just very helpful in coaxing out ideas and refining details. It's easy to get burned when hiring people online, but I'd absolutely recommend Dean without hesitation. Thanks again Dean!
Andrew Aylward
Sep 30, 2019
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Michael Marthick
Aug 06, 2019
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FortiTech
Jul 18, 2019
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We have been using Dean on and off for the last couple of years and have found his guidance and expertise to be priceless. As much as we know what we do saying it in an engaging and interesting way isn't our skillset. I wouldn't hesitate to recommend Dean (and I have a number of times) to any one else looking for a talented copywriter especially in copy that increases sales.
Nicholas Puri
Jun 24, 2019
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Avi Silverberg
May 30, 2019
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Dean created sales copy for an online coures landing page. Before starting the project, Dean spent several hours researching the niche and asking the right questions in order to fully understand the industry and audience. By the end, he created a highly authoritative and persuasive landing page, which exceeded my expectations.
Kate Austin Family Lawyers
Sep 01, 2018
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We retained Dean initially for some personal profile pages on our website and then after successfully completing this project we moved to general web pages and then landing pages.
The prices initially for these tasks were competitive however the true value is continuing to evolve and improve. I would say already this task been the most cost effective ROI we have undertaken in the last five years. When we looked at our Adwords spend over 6 months and the improvement we achieved since retaining Dean in our targeted conversion, its really been fantastic.
He is quite diligent on version control which
The prices initially for these tasks were competitive however the true value is continuing to evolve and improve. I would say already this task been the most cost effective ROI we have undertaken in the last five years. When we looked at our Adwords spend over 6 months and the improvement we achieved since retaining Dean in our targeted conversion, its really been fantastic.
He is quite diligent on version control which
Lawrence Ladomery
Jun 20, 2018
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