White River Design
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Our promise to create you a brand you can be proud of. We have the magical ability to visualise your goals and manifest them through exceptual graphic design, branding, website development and strategy. We want to empower you by transforming your business through creativity. Branding is our key focus.

It's not just about designing you a logo, website or business card - it's about helping you build a strong and trusted reputation where you truly connect and resonate with your customer. Branding is a combination of defining what you stand for, sharing your values and your purpose through story telling, brand experience and yes, eye-catching graphic design, so that you can create a long lasting memory for your customer.
Services
With humble beginnings in the back bedroom of her home, Debbie O'Connor has build White River Design (WRD) into Penrith's most awarded graphic design and branding studio. White River Design is named after the small South African town of 'White River' where Debbie grew up. Since the business was rebranded to WRD, this is Debbie's secret little piece of home that she has with her every day.
If you are like us you have probably sat in dismay and disbelief watching our beautiful country as it burns - and still is! As nature lovers we believe that by planting trees we can rebuild habitats, cool down our country and positively effect climate change. So by simply ordering 1000 business cards through us, our printer will plant a tree on your behalf!
Gain more impact, influence and exposure for your business by developing a brand strategy that will connect and resonate with your customers! A well thoughtout and planned brand strategy will help get everyone in your organisation on the same page when it comes to moving your brand forward.

This strategy will give you structure on how to talk about your business, what kind of experience you want your clients to have and even how to answer the phone!The Apple logo just tells you where to buy the computer and who owns that brand of computer. Simply getting a logo designed is not enough to start building a brand - there is so much more to branding, and our team know all the tricks of the trade.
When you're building the best brand you can, you want the best team on your side. You want graphic designers who you can trust and rely on. You are busy, you have things to do, mountains to conquer and monuments to open! You want designers that don't just know what they are doing - you want graphic designers that get you.
Developing a personal brand is a challenging process to go through. After all, you are putting yourself front and centre in the spotlight. While some might thrive in this scenario, others may find it confonting and a little overwhelming. The WRD team understand this and gently step you through the process so that you will have complete clarity about your brand positioning, and feel empowered to step into your light.
Reviews (10)
Jess Killen
Jess Killen
Dec 24, 2021
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We absolutely love working alongside Deb from WRD! We use the team for both of our companies: Mae Coco Interiors & Control Fire Protection. We happily hand over our ideas and the team work their magic to create beautiful marketing material and business cards no matter what business you are in, I highly suggest getting in touch with WRD - no ask is ever too much!!
Georgiana Kovell
Georgiana Kovell
Jun 07, 2021
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Positive: Professionalism, Quality, Value
Debbie and her team were AMAZING. They made the whole process of creating my brand fun and effortless. They went above and beyond with a real commitment to me loving my brand and my customers loving my brand as well. I will do it again with another business!!!
Melissa Brinkworth
Melissa Brinkworth
Sep 13, 2020
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Working with Debbie and her team at White River Design was a pleasure. Their professionalism, eye for detail and friendliness made my job a breeze and produced and great product.
Daniel Edwards
Daniel Edwards
Aug 31, 2020
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Positive: Professionalism, Quality
White River Design helped me to develop an archetype branding strategy. Debbie is an expert at archetype branding and a lot of fun to work with. I was very happy with the outcome. I hope to work with her again and have no problem recommending her and the team at White River Design for branding work.
Ash Lee
Ash Lee
Aug 05, 2020
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Positive: Professionalism, Quality
We utilise the services of WRD every year for the creation of our annual report booklet and other marketing material and the final product always exceeds our expectations. The quality of design, finishes and the creative ideas presented to us are second to none. Highly recommend!
Parity Plus
Parity Plus
Jun 22, 2020
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Positive: Professionalism, Quality, Responsiveness, Value
Debbie and her team are top-notch professionals. Debbie listened carefully to what I said about my goals for the business and was able to ask searching questions and offer excellent insights and guidance to achieve a better-than-expected outcome. Debbie's solutions have a "Wow!" factor.
Dsoa Support
Dsoa Support
Nov 25, 2019
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Finding a speaker who is engaging, entertaining, relatable and delivers content that truly helps our community of Dance Studio Owners to grow their business is not an easy task! Debbie delivered on every one of those (and more!) at our recent live event, and we would have no hesitation in recommending her as a speaker and/or consultant for all of your branding needs.
Nikita Orphin
Nikita Orphin
Aug 20, 2019
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We stumbled upon White River Design by chance 5 years ago and have not looked back. We engaged the team to complete an array of projects - each of those exceeding our expectations. The team are Super professional, personable, affordable and accommodating. We would not hesitate in recommending the team, they are fantastic to work with.
Suzanne Walker
Suzanne Walker
Jun 23, 2019
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WRD have been instrumental in setting the path for significant growth in my business. Establishing a strong core message and a standout brand, from the very start, was important to me. This firm foundation made it easy for me, and my team, to promote our business with confidence. Our 'brand personality' is especially helpful in sending out the right message in all marketing formats. I am forever grateful for the personal service and the personal care I receive every time I deal with WRD. I highly recommend them to anyone who wants to create a strong brand message!
Brendan Elias
Brendan Elias
Sep 19, 2017
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We had been working on our branding and business direction for the better part of a year with no clear focus and needed professional advice. We got a quote from another company who were charging a large amount for not a whole lot of service. We asked our contacts and Debbie and the White River Design team came highly recommended from a colleague respected in our industry.
She was born for this role and is exceptional as a branding and strategic advisor. All of her advice was bang on and what we needed and I would say excellent value and we are excited by the outcome to say the least. We have since