A friendly and experienced copywriter helping businesses and brands by positioning them as the solution to their customers. I write all forms of content using clever, educational and conversational copy at an affordable price. Y(E)P is an Australian Government initiative helping future entrepreneurs to build a sustainable and rewarding self-employment.
All of her work is top notch quality. Highly recommend Toni if you are looking to create copy for your business. Toni prepared the copy for my website and I am extremely happy! From the get go she was always a pleasure to deal with and she took the time to learn everything about my business. She is extremely thorough and takes great pride in her work.
All of her work is top notch quality. Highly recommend Toni if you are looking to create copy for your business. Toni prepared the copy for my website and I am extremely happy! From the get go she was always a pleasure to deal with and she took the time to learn everything about my business. She is extremely thorough and takes great pride in her work.
Services
Originally raised in North Queensland and now living in Brisbane, I've held many titles throughout my career. From finance and payroll officer, project coordinator, sales support, personal assistant, minute secretary to practice manager. So, I started Toni Wells Copywriter with the sole purpose to help position businesses and brands as the solution to their customers.
In this age of digital technology, ad copy is not only an important marketing tool but also a skill that involves more than selling a product or service. Ad copy creates brand awareness and alters a client's attitude towards the way they perceive a product or service. I'm an experienced copywriter who has written a range of ad campaigns and copy for small businesses and brands.
The information I gather from your values will form a solid foundation for me to write your unique selling proposition. You can use your USP on just about anything - home page, social media bio, sale documents and more. You can use your brand story on your about page, social media posts, landing pages and more.
Generally speaking, there's not a lot of space to work with so I make sure that the copy can stand on its own. Two things to brainstorm are the main points to include in your brochure and types of images you want to use. This section is a good opportunity to state how long your business has been trading or your philosophy.
When people are researching online, they're looking for a business that can provide a lot of value. Trying to come up with blog topics and writing content is no quick task. Trust me on this. And I know that your days are already jam-packed with back to back meetings, so writing regular blogs are not part of your job description.
Reviews (7)
Amanda Waschevski
Sep 17, 2020
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Ben Collins
Sep 08, 2020
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Web Design
Jul 27, 2020
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Dayv Carter
Jul 06, 2020
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Graham Segal
Jun 19, 2020
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I run an internationally-focused consultancy that operates in the global venture capital sector. This is a tough work arena because it is a sector that is heavily influenced by international political & economic events. In this position, my tool of necessity is English, the international language of business. My reality however, is that many of the people I deal with do not speak English as their language of everyday use. Consequently, their knowledge of English is sometimes limited so I have a responsibility to make sure that the English in the material I distribute to clients is clear and unambiguous
Vanessa Bertagnole
May 31, 2020
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Positive: Professionalism, Quality, Responsiveness
I'm a freelance graphic designer and photographer. Toni was excellent to work with and really helped me niche my services for my new website. She really did her research and wove the two bits of my business together really well. I would highly recommend working with Toni for your small business copywriting needs.
I'm a freelance graphic designer and photographer. Toni was excellent to work with and really helped me niche my services for my new website. She really did her research and wove the two bits of my business together really well. I would highly recommend working with Toni for your small business copywriting needs.
Tracy Warren Day In The Life Films
Dec 02, 2019
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I have a million stories in my head which can be incredibly overwhelming. I have never even thought of working with a copywriter to help unravel and structure these ideas until I went to a workshop where Toni was speaking. Her niche area is so far away from my own but that is exactly what made me realise it is just what I need. A different perspective, a fresh spin on what I am currently doing. I am so excited to be working with her to get my website analytics, copy and messaging on point!
