Happy clients include Haigh's, Internode, Minijumbuck, VIP, SA Ambulance, Health Partners plus lots of smaller businesses and sole traders as well. Copywriting for the local paper, working in ad agencies overseas, then back again to Adelaide to start my own freelance business, Copy with Cream. I have lots of opinions, lol.
You'll find over 50 blog posts about copywriting, advertising, design, signage, branding, marketing, rubbish ads & lots more. Copy with Cream was established over 20 years ago, in 1997. Karen is the Adelaide copywriter with over 2 decades in the business, including a number of years working with an award-winning team on global brands in Singapore and Hong Kong.
You'll find over 50 blog posts about copywriting, advertising, design, signage, branding, marketing, rubbish ads & lots more. Copy with Cream was established over 20 years ago, in 1997. Karen is the Adelaide copywriter with over 2 decades in the business, including a number of years working with an award-winning team on global brands in Singapore and Hong Kong.
Services
Once upon a time, Copy with Cream only offered copywriting. But over the last 20-odd years, so much has changed. The internet was born, websites became the way of doing business and business owners' needs changed dramatically. So, along the way, I created and added extra copywriting services, many unique to Copy with Cream.
WARNING: The videos below were done a few years ago and I don't even look like this any more. I was going to get rid of them but Adrian from JABA, who built this fabulous website for me, told me not to because Google loves videos. Youtube loves videos. Google owns Youtube. So, ok. Who am I to argue.
Reviews (10)
Tony Rosella
Jan 07, 2022
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Nick Turner
Nov 11, 2021
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Karen may have been my first creative partner but only now, 30 years on, do I truly appreciate what I was given. She is one of the very best. Her company name, Copy with Cream, kind of gives the game away — that’s exactly what you get.
Karen has an inherent creativity which allows her to put herself in other people’s shoes. See things the way they do. Which is THE prerequisite for writing copy that resonates. And yes, she can write. Properly. (To give that some context, she wrote the best direct marketing letter I have ever read.)
But you get so much more when you work with her. Karen will
Karen has an inherent creativity which allows her to put herself in other people’s shoes. See things the way they do. Which is THE prerequisite for writing copy that resonates. And yes, she can write. Properly. (To give that some context, she wrote the best direct marketing letter I have ever read.)
But you get so much more when you work with her. Karen will
Ella Lopresti
Jul 10, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Being an entrepreneur can be a challenge filled with emotional highs and lows. In addition to a wealth of knowledge and experience, Karen brings empathy, intuition and humor to evrything she does. She has helped me gain clarity and confidence to keep moving forward with added lightness to keep me enjoying the journey.
Being an entrepreneur can be a challenge filled with emotional highs and lows. In addition to a wealth of knowledge and experience, Karen brings empathy, intuition and humor to evrything she does. She has helped me gain clarity and confidence to keep moving forward with added lightness to keep me enjoying the journey.
Tony Tiggerito McCreath
Jun 22, 2021
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I've worked with Karen over the years on my own business projects and with mutual clients, covering website and advertising copy. I have always been pleased with the results. She puts a lot of effort into research and working with the in house subject matter experts to make sure her copy is on point. Can't wait to work with Karen again.
Regina Morrison
Jun 15, 2021
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I have had the honour of knowing Karen at Copy with Cream for many years, in both a professional and social capacity. Her work as a copywriter is insightful, intelligent and empathic when required. As a colleague she is very honest - which accounts for so much these days and having worked and lived abroad Karen is wise enough to look beyond her own backyard, for scope and meaning to enhance any job.
Dieter Schmerlaib
Jun 06, 2021
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Several years ago we decided to develop a new website for our software company.
Besides a new look and feel, we wanted to communicate very technical ideas in an accessible and easy to understand way.
The language and the tone of the words had to reflect who we are as a company and at the same time had to be easily understood by an international audience, whose English was often their second language.
Karen came recommended by the web developer and she delivered content that reflected our brand and that was easily understood.
Karen helped us during brainstorming sessions, she interviewed key
Besides a new look and feel, we wanted to communicate very technical ideas in an accessible and easy to understand way.
The language and the tone of the words had to reflect who we are as a company and at the same time had to be easily understood by an international audience, whose English was often their second language.
Karen came recommended by the web developer and she delivered content that reflected our brand and that was easily understood.
Karen helped us during brainstorming sessions, she interviewed key
Rohan Smith
May 24, 2021
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Karen did an amazing overhaul of my website. I thought i was doing pretty well with content, structure, and marketing, but she identified so many things to help optimise it further. It ranged from simple sentencing structure, and layout ideas, to how the eye travels over my website, and to gain the most responsive site possible.
It was a definite eye opener for me. Since these changes, my bounce rate has improved, people spend longer on each page, and my SEO has improved. These have obviously convert to new bookings for me.
Not only that, Karen is full of spark, energy and enthusiasm, and was
It was a definite eye opener for me. Since these changes, my bounce rate has improved, people spend longer on each page, and my SEO has improved. These have obviously convert to new bookings for me.
Not only that, Karen is full of spark, energy and enthusiasm, and was
James Peat
May 19, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Karen has written the copy for my website, magazine ads and other work, all of which has given me extra clients. The story that Karen wrote on my about page directly prompted two of my clients to hire me. I would recommend Copy with Cream to give that extra edge in your copy.
Karen has written the copy for my website, magazine ads and other work, all of which has given me extra clients. The story that Karen wrote on my about page directly prompted two of my clients to hire me. I would recommend Copy with Cream to give that extra edge in your copy.
Amanda Smith
May 14, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Karen was my first writing mentor and she helped me hone my voice, navigate the 'business' side of freelancing, and has continued to be a wonderful advocate for my work. She's a brilliant writer, a problem solver, and any brand would be lucky to have her as part of the team.
Karen was my first writing mentor and she helped me hone my voice, navigate the 'business' side of freelancing, and has continued to be a wonderful advocate for my work. She's a brilliant writer, a problem solver, and any brand would be lucky to have her as part of the team.
Adrian Adams
May 14, 2021
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I have been working with Karen at Copy with Cream for many years and she has always delivered great outcomes for my clients. She provides excellent copy that sells the business but also works on Google searches. She is more adaptable than most other copywriters and she does listen to feedback and then responds. I highly recommend her to any business that wants ti improve their communications with their clients.
