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Bubblefish
At Bubblefish, sound strategy and compelling creativity come together to produce a range of branding solutions for businesses operating in a competitive market space, seeking to expand actively, profitably and sustainably through game changing brand building. A home-grown, four-step process (the Bubblefish Ladder) combines strategy with creativity to consistently deliver on this brand promise.

Delia Suteja, Principal, Bubblefish was thrilled to be at the Australian Marketing Institute Awards for Marketing Excellence on Wednesday night with her two month old baby. You are invited to email us at brands@bubblefish.com.au or simply connect on Social Media. We'll paddle over to you when you are ready.
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Bubblefish is a reputed creative branding agency based in Sydney that combines the magic of creativity with the logic of strategy to launch, nurture and renew brands while helping to grow our clients' businesses in Australia and overseas. In the 10+ plus years, we have seamlessly blended insight and imagination to build over 200 brands across start-ups and established companies, products and services, online and offline media.
What is 'branding strategy'? In fact, a brand is a business's entire personality, and brand marketing, as practiced by a proper brand strategy consultant like Bubblefish, is the overarching approach a business takes to conveying that personality to consumers. The fact is, after all, unless you've reinvented the proverbial mousetrap you probably have competitors.
Here we feature some of our best work. A few have more detail and are flagged as "case studies". They represent evidence of the four-step Bubblefish Ladder process. Others labelled "show case" are a mere thumbnail of our crafted solutions. While the case studies provide insight into the depth of our work, the showcase illustrates the breadth of our involvement.
This entrepreneurially oriented Asian multinational engaged in importing Australian frozen meat/seafood and agricultural produce into China (and neighbouring countries) saw a game changing opportunity with the opening up of free trade between the two nations.

It ventured to set up an online marketplace for direct e-commerce interface between Aussie farmers and Chinese buyers, bypassing middlemen/agencies to deliver superior cost/efficiency benefits.The client wanted a branded web portal that served as an efficient and dynamic virtual platform for information/knowledge sharing and real time transacting.
For over a century, Laba Laba has been synonymous in Indonesia with leather repairs of all kinds - watch straps, bags, belts, shoes, brief cases, travel goods and even furniture. Founded by the family patriarch, Jap-A-Ten in 1898, the brand's legacy was firmly anchored to its Dutch origins and the name, De Spin.
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