Graffiti

It's all one of the most fun elements of our job to give away a highly sought-after prize. As part of its sponsorship of the Melbourne International Comedy Festival, TAC launched 'Walk with Care'. Across four weekends, the Vanessa Instagram hosted four live gigs in support of Instagram festival, Isol-Aid.

Brand activation is the art of driving consumer action through brand interaction and experiences. The main aim of these sorts of campaigns is to get consumers to act. It's about bringing brands to life via experiences and forming long-term emotional connections. They take many forms and may involve some, or all of the following:- experiential; stunts; digital; shopper or sampling.

To make them most effective, they need an overarching creative concept that leverages the partnership in an engaging and entertaining way. We have the skills to both negotiate partner benefits, and to develop the creative concept, building an end-to-end campaign which compliments all stakeholders.

Regional areas are often neglected, so when an activation comes to town it generates strong community engagement. And it isn't just consumers that are swept up with the activities, the local media are very supportive and it often results in valuable exposure. We have the experience to provide an end-to-end roadshow campaign, including the sourcing and build of a mobile vehicle, the creative development and the full logistics plan.

An installation doesn't necessarily need to be expensive but it needs to be impactful. At Graffiti, we have created some unique installations that have been meaningful and thought-provoking and have resonated strongly with the audience. Our campaigns have been recognised with awards on both the local and global stage, including a gold Lion for Ungiven Gifts and a silver Lion for A Place to Remember at Cannes.