Actionable inbound marketing strategy, execution and advisory services for growing businesses. Built on a deep understanding of your customer, an action plan gives you a clear road map for marketing execution. Inbound marketing attracts qualified prospects and builds trust and credibility for your business.
We're not like other agencies. Bright approaches everything with an inbound mindset. It's not about you, it's about your customers and Bright customers are looking for action. They're looking for marketing that's aligned to business goals. They're looking for that rare combination of strategy and execution.
We're not like other agencies. Bright approaches everything with an inbound mindset. It's not about you, it's about your customers and Bright customers are looking for action. They're looking for marketing that's aligned to business goals. They're looking for that rare combination of strategy and execution.
Services
A solid marketing strategy is built on a deep understanding of your customer, their buying behavior, likes and dislikes. Without this foundation, all marketing activities are just guess work. BRIGHT Inbound Marketing can become an extension of your marketing team or your entire team. Giving you more "arms & legs" to get the job done.
Book a time in my diary and we'll figure out how to maximise your investment in HubSpot, and make your marketing more effective. Sometimes all it takes in an expert eye over your website and strategy. You'll get some practical inbound marketing advice to help you achieve your business goals. Learn how our defined process delivers marketing momentum to other B2B companies that sell complex products or services.
Do you know which marketing tactics are the most effective and how to best allocate your time?. With tighter budgets and more noise to break through than ever before, marketers need to be able to prioritise initiatives and demonstrate results quantitatively. Your CEO doesn't want to discuss the color of your logo; your CEO wants to know how much value you're extracting from your marketing budget and which acitivities are most impactful.
A solid marketing strategy is built on a deep understanding of your customer. Without understanding what motivates your target market, all marketing activities are just guess work. At BRIGHT, the first thing we do in a new client engagement is to conduct a buyer persona workshop to identify important characteristics and motivations of your organisation's key buyers and prospects.
Just like Russell Howcroft, we don't believe in the "Facebook Fairies" who magically convert fan page interactions into sales. Nor do we believe that social media is a standalone strategy. Integrating your social media efforts into a well-rounded inbound marketing plan is the most effective way to create impact.
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