But it's not just what you say. In a digital economy, how you say something makes a big difference. Don't forget, your readers aren't all human. Your writing needs to cater to the search engines, too. It's a lot to consider when you're struggling to get your thoughts on paper or your laptop. A good Content Marketing strategy works by pulling people into your sphere of influence.
Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Professional copywriting combined with traditional marketing acumen and a big whack of social media expertise build your authority, nurture leads and enhance your overall brand. Done well, your content becomes an asset to your business far outweighing any investment made to create it.
Services
If you came here for an official biography, head over to my LinkedIn profile to avoid disappointment. I suspect the last thing you're looking for is the predictable 'blah, blah, blah' about professional achievements. What's important for you to know is I'm a content marketing consultant. I develop original content and content marketing strategies for organisations all over the world.
If you ask Joe Pulizzi, sometimes he'll say content marketing is the art of understanding what information your customers and prospects need and delivering it to them. He has a lot of other definitions but I like this one. Content marketing is the practice of using content to find your target audience and convincing them to become your client through the information, education or entertainment you create.
One of my favourite things to do is public speaking. I speak most frequently on topics related to content marketing and social media. I'm quite happy to create new presentations or customise an existing presentation. My presentations are interactive because we've all sat through enough lectures. When the audience is participating and asking questions throughout, we all walk away with a better experience and new knowledge, me included.
Reviews
Be the first to review Global Copywriting.
Write a Review
