Lach Ryan is the Founder of Ruck Agency and has over 12 years client and agency side experience, combined with creative credentials in content production. Lach has a unique take on what makes brands work today. He has worked hands on with brands such as Vans, KeepCup, Cotton On, Victoria University, Telstra, The Good Guys, Typo, Cockies Beer, Bendigo Bank and Toll.
Lach is a prolific content creator, having made short films, produced live shows and hosted a successful podcast. His writing has appeared in such publications as The Huffington Post, Mamamia and The Age. Lach also teaches Advertising and Copywriting at RMIT University.
Lach is a prolific content creator, having made short films, produced live shows and hosted a successful podcast. His writing has appeared in such publications as The Huffington Post, Mamamia and The Age. Lach also teaches Advertising and Copywriting at RMIT University.
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Ruck is a full service marketing agency. We've planted our flag on the idea of being the agency Brands need for today, as they move into tomorrow. Today Brands need to think holistically about how they engage their audiences. Brand is about more than just what these audiences know about you or see from you, but about what they experience during every interaction with you, then how they feel as a result.
But whether it's a cup or a campaign, the best stuff, the stuff you remember, the stuff that makes you go out of your way to track it down, will always feature a focus on craft, quality and a dash of creativity. So what's the mix now? A quick Google will tell you that Ps are still in but their number has increased to around 6 or 7. Some are running a strong campaign for Es.
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Matt D.
Aug 31, 2020
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