Cake Accounting
Website
Cake Accounting
We believe that business owners should be able to have their cake and eat it too, so much that we built our business on it. We work with clients to help them improve cashflow, build profit and grow revenue. We also help clients implement strategies to generate real business value for a high value exit.

Cake Accounting exists to help business owners achieve their goals. We have developed a methodology that guides clients through increasing cashflow, building profit and growing revenue, all while implementing strategies that generate real value in their business.
Services
We have developed a methodology that guides clients through increasing cashflow, building profit and growing revenue, all while implementing strategies that generate real value in their business. Founded in 2015 by tax expert James Howlin, Cake Accounting was established to provide growing businesses the advice that high net wealth individuals receive from their city-based advisore.
The history of cake dates back to ancient times, with the word cake having derived from 'kaka' an Old Norse word, although those cakes were more bread-like and sweetened with honey. Since then, due to advances in baking technology, as well as ingredient quality and availability (refined sugar, refined white flour and baking powder), cakes have become the sweet dessert we know and enjoy today.
We believe that business owners can have their cake and eat it too, so much that we built our business on it. We believe that by helping clients achieve their goals, they can set bigger goals to make a bigger impact, and make the world a better place. We deeply understand small business including the challenges they face, and believe that running a small business should be easier than the experience of most.
James Howlin is a Chartered Accountant, tax specialist, business advisor and company director with over seven years experience in Public Practice and is approaching two decades of working in and providing advice to small and medium businesses. A tax specialist, James joined a leading tax discussion group on his first day in the accounting profession and the knowledge and relationships from this group continue to add value to his clients today.
We believe that a business owner should be rewarded for the time and effort they have spent first learning their craft, then building their business. One of the biggest challenges we see is a business owner turning their skill in being a technician into a profitable business. By understanding what a profitable business looks like, we help clients bridge this gap.
Reviews (12)
Prashun Upadhyay
Prashun Upadhyay
Nov 16, 2021
Report
We use Cake Accounting do our personal as well as business tax returns and advice. James always goes the extra mile to help with queries and is very thorough and professional.
Highly recommended.
Rob Arnolda
Rob Arnolda
Oct 08, 2021
Report
Absolutely woeful.
I tried repeatedly to get James to address my business taxation matters with no joy whatsoever, and it is now going to cost me, dearly.
After cutting ties after the first failed attempt, to which he admitted he had let me down substantially, I reached back out to James to have another go at it, as he came well-recommended by a work colleague. He said he would "roll up his sleeves" and get into it. Shortly after I received emails asking for information that I had already given him, and again, all communication rapidly broke down with no action being taken to either follow-up
Lydia Morenike Od
Lydia Morenike Od
Jun 11, 2021
Report
DONALD RICHARD THE BEST TRADER FROM US.TEXAS Now is the best time to buy and invest in cryptocurrency. Trading with a trusted account manager is what can make your dreams come through, Mr DONALD RICHARD has the best trading strategies to win. I thought of that when I saw a post recommending him in a page here on Facebook, until I gave him a try and… the outcome was great for me. Making over $100k out of $15k first trade was a whole lot of profit for me. The Crypto market has potentials to create unimaginable wealth. you can contact him via Email; donaldrichardforextrader@gmail.com WhatsApp
Ash Sharma
Ash Sharma
Nov 26, 2020
Report
Positive: Professionalism, Quality, Value
James and the team at Cake accounting have been looking after my personal and business accounting needs for the past 3 years. Their service has been nothing short of exceptional and James really knows his Tax and they are proactive in finding solutions for me and my business.
Chris Lockyer
Chris Lockyer
Nov 25, 2020
Report
Took my tax in and I've heard nothing back can't get to him so I've had to go somewhere else and I've missed out opportunities because my tax hasn't been done and that was 4 months ago I went and seen cake accounting
Mitch Evans
Mitch Evans
Nov 04, 2020
Report
Positive: Professionalism
James Howlin has been looking after my personal and business tax now for the last couple of years and what he has saved me in tax money and change the way we run our business to help generate more money has been a great help. Highly recommend.
Candi Charles
Candi Charles
Aug 27, 2019
Report
Thank you James for your wonderful service! I would highly recommend Cake Accounting as they are very efficient and knowledgeable!
Andrea Cubitt
Andrea Cubitt
Sep 17, 2018
Report
Cake accounting has changed everything about my business, James is fantastic and is always available to take the time to explain things. I can't recommend Cake Accounting enough, Just life changing. Thank you, James and your amazing staff.
Shane Cardiff
Shane Cardiff
Sep 29, 2017
Report
So happy with Cake accounting. James is so passionate you are guaranteed to get the best possible outcome and more importantly, relevant advice.
Highly recommended.
Fiona Cossill
Fiona Cossill
Sep 18, 2016
Report
Thanks James for your work with my business. It's fabulous to be able to pick up the phone and get advice when and where I need it. Love the fixed fee package too - makes cashflow planning so much easier!
Scott Tegan
Scott Tegan
Sep 18, 2016
Report
My wife & I have met with James on separate occasions for our own business & personal requirements, where his assistance & direction was outstanding. Tax guidance, record keeping, even free parking in Southport amazing. Truly time well invested with James.
Om Prasai
Om Prasai
Sep 03, 2016
Report
This is the 2nd year I've done my taxes with Cake Accounting. I am really pleased with the help and support provided by James. I would recommend Cake accounting to anyone who is looking for good service. Best regards to Cake accounting and James.