Sign up to receive 10% off your first order, plus first access to new arrivals, sale event and news. Founded in 2010, bl is a Melbourne based Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness. Worldly travel is pivotal to the label with seasonless collections culminating through the lived experience.
Landscape surrounds, architecture, people and culture inspire dresses, tops, knits, pants, skirts and outerwear in natural fabrications with an intentionally sustainable focus alongside footwear and accessories in tonal palettes and complimentary silhouettes.
Landscape surrounds, architecture, people and culture inspire dresses, tops, knits, pants, skirts and outerwear in natural fabrications with an intentionally sustainable focus alongside footwear and accessories in tonal palettes and complimentary silhouettes.
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Discover the world of bl. Australian designed womenswear across thoughtful and timeless collections inspired by travel. Founded in 2010 by Virginia Martin, bl has become an identifiable Australian label where thoughtful design embraces quality tailored womenswear in a timeless effortlessness.
Through Virginia's extensive design and production knowledge, alongside international experience working for Proenza Schouler, Cynthia Rowley, Heatherette and Trovata, bl has created a unique and innovative signature style within the industry.Hiking deep within Australian highlands to exploring pine-laden trails in France and wild surf breaks on New Zealand's west coast - Worldly travel and exploration is pivotal to the label.
Through Virginia's extensive design and production knowledge, alongside international experience working for Proenza Schouler, Cynthia Rowley, Heatherette and Trovata, bl has created a unique and innovative signature style within the industry.Hiking deep within Australian highlands to exploring pine-laden trails in France and wild surf breaks on New Zealand's west coast - Worldly travel and exploration is pivotal to the label.
Our items are thoughtfully designed in Australia. Situated within the heart of Fitzroy, Melbourne, our studio houses a tight knit all female team who share an aligned vision on thoughtful Australian design. The studio proudly works alongside small family owned manufacturers as we aim to produce all items as responsibly as possible.
Discover our newest store situated within Melbourne's opulent Emporium building. This inner-city boutique welcomes a tiny house feel with abstract wooden roofing, warming blush shades and cloud-inspired installations. Architect Michael Macleod worked closely with bl designer Virginia Martin to create a contemporary boutique with honest focus on natural materials and considered Australian design thats stay true to the labels aesthetic.
With a range of investment pieces that are made to last, bl's selection of black tops and singlet tops ensure that you have functional pieces that can work in a variety of seasons. Bringing together the best of sustainable practises and Australian style. Inspired by travel and made to keep you comfy, stylish, and confident, the range of bl tops effortlessly takes you from the working week to the weekend in covetable style.
With a range of contemporary pieces, made with quality and life in mind, bl's selection of women's black dresses and green dresses ensure that you have pieces that can adapt to wherever your travels take you. Inspired by life's adventures and made to keep you effortlessly stylish, and confident, the range of bl dresses take you from the working week to the weekend.
Reviews (2)
Debbi B.
Jul 22, 2016
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Worst dress purchase I have ever made! A black V neck unstructured dress with elbow-length sleeves which are sewn to the dress body. So when you lift your arms at all ( push a shopping trolley e.g.) the entire dress lifts up & reveals your nickers! Cost more than $320
Not happy!! why do that?? Are there some people who don't need to use their arms? Why did I not notice it in the change room?!
Not happy!! why do that?? Are there some people who don't need to use their arms? Why did I not notice it in the change room?!
Kathlene J.
Nov 05, 2014
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Don't support a company that doesn't give a toss about their customers. Yes, their clothes and leathergoods may be beautiful but they treat their customers shockingly. After years of being a loyal customer I tried to return a pair of shoes. It was the FIRST time I returned something. Yes, it took me 5 weeks to return them because I have a young baby with a disability and my husband has been unwell since heart surgery 9 weeks ago. However they said I took too long to return them so won't even give me a credit note. Furthermore they said if I'd called them to let them know they
