Build personas, establish goals, identify tools, evaluate channels, audit campaigns, build content plan, create digital strategy document. Automate email messages and social media to give a more personalised marketing approach without the time and costs you would associate with a fully personalised service.
We take you through the process of enhancing your website and content to boost conversions (sales or other desired actions). Attract leads, prospects and customers to your business with an inbound marketing approach. Nurture them through the sales funnel with a considered content marketing experience.
We take you through the process of enhancing your website and content to boost conversions (sales or other desired actions). Attract leads, prospects and customers to your business with an inbound marketing approach. Nurture them through the sales funnel with a considered content marketing experience.
Services
Functional: Business strategy and marketing activity that is practical, and useful, rather than just attractive. Profitable: Growth driven marketing which optimises sales conversion rates and delivers profit not vanity. If you don't know those two acronyms then Google or YouTube "Growth Driven Design" and "Conversion Rate Optimisation".
It seems and obvious thing to say but a more traditional leaning marketer will often take a more traditional approach to their digital strategy. Worse they will just try and bolt it on to what they already know. A digital marketing strategy helps to form a plan that helps your business achieve specific digital goals through carefully selected online marketing channels such as paid, earned, and owned media.
So you have created an awesome looking website and you are getting a lot of traffic to it but it just isn't generating the number of leads expected and the sales department and GM is on your back at every monthly meeting. We take you through the process of enhancing your website and content to boost conversions (sales or other desired actions).
Automate email messages and social media to give a more personalised marketing approach without the time and costs you would associate with a fully personalised service. Marketing automation is like a machine in a factory that makes parts. Those parts could have been hand crafted by a human, but that wouldn't be efficient at all.
Attract leads, prospects and customers to your business with an inbound marketing approach. Nurture them through the sales funnel with a considered content marketing experience. Find out if they are a good fit. You know roughly what you are looking for. How many boxes do they tick? OK they ticked a few, now talk about them, ask some nice open questions (you don't want to scare them away).
Reviews (1)
Tom Gilmartin
Nov 04, 2014
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