The Loyalty Group
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The Loyalty Group
The Loyalty Group is a well-established loyalty marketing company specialising in the development and management of successful Customer Loyalty Rewards Programs and services! The Loyalty Group offer the complete marketing solution tailored towards increasing profits. Lucky Buys Reward is a points based customer loyalty and rewards program for independent retailers.

Over 1000 businesses and over 500,000 cardholders have participated in Lucky Buys Reward, nationally. Based around the same concept of the Lucky Buys Reward program, customised loyalty reward programs are tailored to suit your specific business. We offer you the complete end-to-end solution including pre-media, print manufacture and delivery.
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The Loyalty Group is a well-established loyalty marketing company specialising in the development and management of successful Customer Loyalty Programs. Our expertise lies in the design and implementation of loyalty programs, loyalty marketing services, marketing consultancy and customised loyalty program solutions.
The Loyalty Group was established in 1996. The mission was to help small business to compete with big business by designing a Customer Loyalty Program for independent retailers. The goal was to create a points based Customer Loyalty Program that could generate higher turnover for retailers, suit independent businesses and compete with large corporate loyalty programs like of Fly Buys.
Wide range of loyalty marketing services. We provide marketing solutions to suit your business including; Direct Mail, Email and SMS Marketing. Network with other businesses in your local area. As Lucky Buys cardholders can use their card at any participating store, you can network with surrounding businesses to increase customer visits, average spend & therefore turnover.
The Loyalty Group provides the complete loyalty marketing solution specifically designed for retail businesses to provide strategic marketing opportunities, improve customer retention, attract new customers and establish better customer relationships. We have established the Lucky Buys Reward customer loyalty program that comprises all aspects of loyalty marketing.
Lucky Buys Reward is a points based customer loyalty and rewards program for independent retailers. Over 1000 businesses and over 500,000 cardholders have participated in Lucky Buys Reward, nationally. A diverse range of businesses have adopted Lucky Buys Reward as their customer loyalty and rewards program including; supermarkets, petrol stations, electrical stores, hardware stores, clothing stores, auto stores, hotels, and plant nurseries.
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