Many people mistake a brand for a logo. But it is simply a visual 'hook' that puts your brand at the forefront of your prospects' mind. Brands are more than shapes and colours. A business is a business, just like all of the others. They all provide much the same product and services and deliver them in the same uninspired way as the competition.
What sets them apart from the rest? Well that depends, but for most businesses it is generally price. They are simply a commodity based business, which is not a great place to be, having to compete with others all shouting the same message to the same crowd. A brand is different. A brand has a distinct purpose and a clearly defined set of values and guiding principles.
What sets them apart from the rest? Well that depends, but for most businesses it is generally price. They are simply a commodity based business, which is not a great place to be, having to compete with others all shouting the same message to the same crowd. A brand is different. A brand has a distinct purpose and a clearly defined set of values and guiding principles.
Services
We seek knowledge, experience and in depth research to gain a comprehensive understanding of people and how they connect. Buttons Creative was created with the purpose of helping small businesses to benefit from new opportunities promised by this internet. Back then many creative agencies were unsure of the internet and what it could mean for their bottomline.
To truly connect with your audience you must get clarity around your brand's purpose and values, before you look at shapes and colours. Consumers in this 'connection economy' want to feel understood by brands, no longer is it enough to compete on quality, service and price. These are now expectations, not reasons to do business with you.
Conversion Strategy - Create an low risk entry offer so they can try your product or service. Raving Fans - Building trust and connects will have people referring you to friends and family. Would you build a house without a plan? Of course you wouldn't. So how can you expect to grow a successful business, without a well-thought out marketing strategy.
Everything your brand stands for and the value you offer needs to be consistently conveyed across all of your brand's touch-points. You can't attract high quality clients with low quality marketing collateral. Sadly, this is where many businesses struggle as they try to do it on their own and in the long term this damages their business.
Reviews (4)
Luke Eastick
Jan 08, 2019
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Max Meni
Dec 02, 2018
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Stone Gye
Nov 13, 2018
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Before I met Tim, I knew I needed to develop processes around branding and marketing as especially in what I was offering my clients but didn't know exactly how to structure it.
Tim made the whole process delightful and easily digestible and I am now able to support my customers in creating a framework for their brand promise, communications plan, online marketing strategy, elevator pitch, etc.
What I thoroughly love about working with Tim is that he only comes from the heart. He is always looking for what would make a difference for me from my perspective.
The additional blessing he is to myself
Tim made the whole process delightful and easily digestible and I am now able to support my customers in creating a framework for their brand promise, communications plan, online marketing strategy, elevator pitch, etc.
What I thoroughly love about working with Tim is that he only comes from the heart. He is always looking for what would make a difference for me from my perspective.
The additional blessing he is to myself
Emma Sidney Digital Copywriter
Nov 11, 2018
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