While many business owners have a good idea about their branding they can find it difficult defining their brand essence and bringing it to life. The best place to start is with a comprehensive brand audit. Liquid specialises in helping you articulate the unique value you bring to the marketplace and how to strategically and creatively present it.
Our team of Melbourne branding experts can help you find your brand's essence and generate ideas about how to keep your message relevant. Markets today are a dynamic and ever changing place. To ensure your brand retains its appeal and relevance, your business needs to constantly review your market positioning strategy.
Our team of Melbourne branding experts can help you find your brand's essence and generate ideas about how to keep your message relevant. Markets today are a dynamic and ever changing place. To ensure your brand retains its appeal and relevance, your business needs to constantly review your market positioning strategy.
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How do you craft a great idea? We start by listening to everything you know about your business. Next we take a detailed look at your audience. When we fully understand your situation, we'll help you build an iconic brand and find the right direction for your business. At Liquid, we are experts in building great brands which are well designed and tell a powerful story.
Liquid is a brand agency specialising in creating powerful new brands and refreshing existing brands. For 25 years, we've been bringing storytelling, strategy and innovative visual design together, to devise approaches specific to each client's situation. Liquid can help you empower your marketing and move your business forward.
Our brand was holding us back so we turned to Liquid to help us. Liquid came up with a new brand concept and strategy to help us unify our business and end any confusion about our products. More than the creative elements, your strategy gives your business standing in the market. Get your brand positioning right and you'll be successful in today's competitive environment.
How do you create a new brand from scratch? In many ways it's like inventing a new personality, as a new brand must be memorable, well designed and have its own spirit and appeal. Changing a brand to meet today's challenges? Liquid's approach looks at an established brand in the same way as a personal stylist looks at a person - how do we reinvigorate this business?
Most leaders have plenty of ideas about what their brand should be. What they need is an expert to help them sift through their thoughts and identify what's really important. At a Liquid Branding Workshop we'll help you redesign your brand and show you how to empower your business strategy. Over 25 years, we've helped businesses, entrepreneurs, government departments, even a 100 year old family firm build, energise and refresh their brands.
Reviews (12)
Michelle Nicholson
May 21, 2021
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Sue has done an excellent job of understanding our business and how we want to present ourselves to our market, and has designed a new brand that captures that perfectly. Her insights and advice have also helped shape our broader marketing strategy. Sue's come to feel like one of the team - she's guided us through the experience expertly but with a genuine personal touch. Thank you Sue, it has been an absolute delight to work with you!
Amanda Moroney
Jan 23, 2021
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Liquid Creativity has been a trusted partner across the past two years during my time with the Customer Service Institute of Australia (CSIA). Working with Sue and Michael has been a truly collaborative and personalised experience. They are easy to talk to, intuitive and highly responsive. Sue and Michael grasp the concepts and requirements to deliver exceptional results with very little revision required; and all within the required and committed deadlines. I cannot say enough about the quality, the speed, the attention to detail and the effectiveness of their work. It was my absolute pleasure
Linda Cliton
Nov 27, 2020
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As Editor of the publication of the Freudian School of Melbourne I have worked with Liquid Creativity and with Sue Palmer in particular for over a decade.Sue and the team have always been accessible, easy to communicate with and efficient. The team has understood our needs and has streamlined the process for the design and production of our publications. They have helped us through the detailed guidelines to meet the publishing specifications , which has made the project trouble free.
James Mitchell
Nov 09, 2020
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Sharon Hutchings
Oct 30, 2020
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Working with Liquid Creativity has been an invaluable asset in creating our brand and building our business Arli Homes. We were looking for an agency to work with long term that could help bring our vision to life. We engaged with Liquid to develop our brand including logo design, website development, market research, customer profiling, style guide, values, blueprint, stationary, short- and long-term marketing strategies, graphic design, all marketing collateral and more. Sue genuinely took the time to understand our needs, our business model, our vision, our product and our market. She offered
Lex Medicus
Sep 27, 2020
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We couldn't recommend working with Sue and the Liquid Creativity team enough. They have worked hard to understand our brand and our vision to elevate it to the next level. Throughout the process they took the time to keep strategically thinking with us on how we could further grow by being innovative and creative. Thanks again Sue, your personal approach makes you stand out from the crowd. Mirthe - Marketing Manager at Lex Medicus
Joshua Abra
Jan 04, 2020
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Liquid has been a great partner for our business. Initially helping us rebrand several years ago, Liquid has helped us continue to evolve and build on our marketing strategies. The changes we made to our marketing strategies have helped bring in more business and also a lot of investor interest. The team at Liquid really listen and work to understand the industry you work in which helps us to communicate more precisely with our target market and customers. I'd highly recommend any business (from start- up to established enterprise) consider Liquid for their creative and marketing needs.
Ets Infrastructure Management
Jan 24, 2019
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Highly Recommended.
Since our first conversation over the phone, Sue has listened to our story and enthusiastically engaged our team in the brand journey. Her genuine care for improving our business and the positive feedback from our clients Sue interviewed has been amazing.
We will continue to engage with Sue and her team to steer our business in a new and improved direction based on her deep insight into our customers needs and best practice brand / marketing skills.
Since our first conversation over the phone, Sue has listened to our story and enthusiastically engaged our team in the brand journey. Her genuine care for improving our business and the positive feedback from our clients Sue interviewed has been amazing.
We will continue to engage with Sue and her team to steer our business in a new and improved direction based on her deep insight into our customers needs and best practice brand / marketing skills.
Sonia Zuidema
Nov 04, 2018
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I’m really impressed with the results and recommendations from Sue at Liquid Creativity. Sue conducted a brand positioning study to help identify where YOUniverse fits in a crowded market. Sue’s insights have been pivotal in establishing our future brand and marketing direction. Thanks for all your help Sue.
Alki G.
Aug 07, 2018
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Michael Haynes
Jan 08, 2018
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If you are looking for a brand agency that truly can help establish the positioning and perception of your business in your target market then Liquid Creativity is simply your one and only choice. I have worked with Sue and her team on several occasions to assist my B2B(professional services clients in establishing their brand positioning. The Liquid team did an amazing job. Their reason for repeated success is not their simply their creative and artistic capabilities but the ability of Sue and her team to have an in-depth understanding of marketing strategy in terms of both its development and
Elysia Mangier
Mar 12, 2015
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