Welcome to BrandMatters, the Sydney-based brand agency that delivers the full spectrum of B2B brand strategy and marketing services. From conducting initial brand research to uncover key insights into your brand, to developing a brand strategy which clearly defines your brand's unique characteristics, values and attributes, to bringing your brand to life through logo, visual identity and collateral and launching your new or updated brand to employees and the market, BrandMatters has it covered.
We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement.Brand positioning is an important tool that helps to clearly articulate why your brand exists. Brand positioning will ultimately define. How brand research helped lay exceptionally strong foundations for a new 'customer-led' brand following a strategic acquisition in the automotive industry.
We can also help you with ongoing internal and external brand and marketing campaigns and ongoing brand measurement.Brand positioning is an important tool that helps to clearly articulate why your brand exists. Brand positioning will ultimately define. How brand research helped lay exceptionally strong foundations for a new 'customer-led' brand following a strategic acquisition in the automotive industry.
Services
Imagine occupying a clear, unique, relevant and compelling position in the market. Imagine, as a result, your customers and prospects being disinterested in alternatives. Imagine top talent seeking you out. Imagine every communication from your organisation being expressed with clarity and consistency.
Through years of experience across hundreds of brand projects, BrandMatters understands what makes a brand project successful. We have developed a methodology which reduces complexity, maximises stakeholder engagement, ensures alignment with your business objectives - and achieves results. During the Consult Phase we immerse ourselves in your business - including your organisational and marketing strategies, market, customers and competitors.
As a brand strategy, design and marketing agency, BrandMatters delivers the full spectrum of brand and marketing services - all under one roof. We love to solve complex brand challenges for our clients, and understanding your audience is central to achieving this. Brand research is about building deep understanding of your customers and potential customers, and uncovering the insights that will lay the foundation for your brand's development.
Reviews (7)
Mary Clarke
May 10, 2021
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Paul and his team at BrandMatters would be a major asset to anyone looking for business to business Brand experts. I worked closely with Paul and his team on a rebranding project for an accounting and financial services firm, following their merger. BrandMatters were exceptional in the role and well regarded by all in the firm. BrandMatters have deep knowledge of how to develop, create and express the unique essence of a brand in order to engage, differentiate and grow which enables them to provide proactive strategic advice and a clear roadmap to execution to all stakeholders in the business.
Janie Jordan
Mar 07, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Paul and his team really are the top of their game. Totally professional, wise and strategic. Your brand is more than safe in their hands, indeed Brand Matters will help mitigate risk with their thorough approach. I highly recommend Paul and Brand Matters.
Paul and his team really are the top of their game. Totally professional, wise and strategic. Your brand is more than safe in their hands, indeed Brand Matters will help mitigate risk with their thorough approach. I highly recommend Paul and Brand Matters.
Shashen Fernando
Feb 07, 2021
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Rod Thompson
Dec 17, 2020
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I have been associated with Paul and the Team at BrandMatters for a long time now as their accountant and advisor. Our relationship has been a two way one with Paul and the team helping us throughout our journey together. The service and advice that we have received has been not only of the highest quality but delivered in a timely and meaningful way that us mere mortals can understand.
I thoroughly recommend BrandMatters
I thoroughly recommend BrandMatters
Danielle Stitt
Dec 03, 2020
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Cam Carter
Sep 03, 2020
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I have known Paul Nelson for many years. I shared office space with BrandMatters from their early days, and shared many a conversation with Paul late at night. So I know the Company and the people.
Someone once said "the things that matter are not things".
The things that matter about BrandMatters are the people: their integrity, their intelligence, their insights.
All of which ensure that they are damn good at what they get done, and the manner in which it is done.
Someone once said "the things that matter are not things".
The things that matter about BrandMatters are the people: their integrity, their intelligence, their insights.
All of which ensure that they are damn good at what they get done, and the manner in which it is done.
Lucie Toogood
May 25, 2019
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Brand Matters evaluated our brand perception within the marketplace, identified what elements are working and which can be improved, in order to support us defining a well-founded brand strategy moving forwards. We received clear actions to consider, which were on our radar, and confirmed we were on the right path. This provided us with the research to back our decisions and was a significant contributing factor to our outstanding results.
