Target specific audiences and markets with high frequency - ie, shoppers, business travellers, AB's, teens, store catchment areas. Provide a 'path to purchase', converting brand awareness into consumer purchase behaviour. You can't look past Outdoor for branding power that can be taken from the street right through to retail points-of-purchase.
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Angie Never —
If you're into scooters, you already know. Caitlin is so helpful and offers a wealth of information.