Luxion Media offers result driven Chinese marketing solutions for Australian brands, from digital to offline. Luxion Club is the amalgamation of VIP membership groups, including Zoomspeed Luxury Car Club. China is the world's biggest luxury market, accounting for almost half of the global luxury spend.
It is also a market that is constantly evolving. We help luxury brands access this huge market through cutting edge marketing campaigns, latest social media trends and access to high net worth Chinese databases in both China and Australia. We know what Chinese luxury consumers want, and we can help present your brand in a way that resonates with your potential customers.
It is also a market that is constantly evolving. We help luxury brands access this huge market through cutting edge marketing campaigns, latest social media trends and access to high net worth Chinese databases in both China and Australia. We know what Chinese luxury consumers want, and we can help present your brand in a way that resonates with your potential customers.
Services
Luxion provides bespoke luxury marketing solutions for a changing market. From building stunning websites and branding messages that resonates with wealthy Chinese consumers, to high-end invitation only events to generate both sales and buzz. Let us find the right solution for your brand. Maximize your visibility and awareness by amplifying your message via key opinion leaders online.
With some 818 million monthly active users, 70 million of whom are located outside of China and about 1 million in Australia, WeChat is regarded by many as the most popular Chinese social network. As such, it also happens to be one of the most powerful social media marketing tools for businesses targeting Chinese consumers.
An effective Chinese social media marketing campaign allows you to build a relationship between you and your customers, but also to drive direct engagement to your products and services. China has 688 million internet users, the largest in the world. Over 90% of internet users in China are using mobile phones to access the internet, and an average Chinese internet user spends over 2 hours online - Chinese netizens are very sociable.
Entering the Chinese market has never been easy due to the Chinese language and numerous cultural differences. In addition, the Chinese consumer behaviour and insight is difficult to capture, the unfamiliar channels of digital marketing and fierce competitors all make marketing to China a difficult process.
Destinations around the world are looking at virtual reality technologies to attract Chinese travelers. The VR platform offers the opportunity to reach China's younger and more affluent tech-savvy consumers. Although still in its early stages, it has already been divided across multiple high-end platforms including HTC's.
