The Nutrition Guy, aka Joel Feren, is a media dietitian, recipe developer and nutrition consultant. His specialty is in nutrition communications, and he regularly consults with the food industry to help brands implement nutrition into their marketing strategies. Joel delivers insight-led and evidence-based nutrition communications and marketing advice to help achieve increased engagement and impact for food businesses.
He has led major projects for various FMCG companies, including Sanitarium, Hello Fresh, Cobram Estate and San Remo. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium's TV commercial campaign. He is a foodie in every sense and believes that dietitians working in the food industry can shape the future of food.
He has led major projects for various FMCG companies, including Sanitarium, Hello Fresh, Cobram Estate and San Remo. He is the Weet-Bix Better Brekkie Ambassador and has previously featured in Sanitarium's TV commercial campaign. He is a foodie in every sense and believes that dietitians working in the food industry can shape the future of food.
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Joel Feren is The Nutrition Guy, a highly regarded Accredited Practising Dietitian and Accredited Nutritionist with a background in biomedical sciences. Joel specialises in credible and evidence-based health communications and nutrition marketing. He helps food brands and businesses tell their nutrition story and engage, educate and connect with customers to drive meaningful change.
Joel specialises in credible and evidence-based health communications and nutrition marketing. He helps food brands and businesses tell their nutrition story and engage, educate and connect with customers to drive meaningful change. Joel can assist you with your next project to help you refine and better convey your nutrition messages.
Men are under-represented in the field of nutrition and dietetics, with less than 5% of dietitians in Australia being male. As one of these dietitians, Joel believes it is essential to equip men with the tools and strategies to help them improve their physical and mental health. Men have a lower life expectancy and are over-represented in just about every serious health issue.
Content marketing is the most effective strategy for engaging with your customers and audience. With the right content, you can create an authentic, lasting bond with your customers, firmly entrench your brand as an industry leader and drive meaningful results for your business. As an Accredited Practising Dietitian and Nutritionist, Joel loves to communicate important nutrition messages that the general public can easily digest.
Joel is a food and nutrition communications expert and regular media contributor. He has an interest in men's health, nutrition for mental health and diet trends. Joel is available to provide creative editorial content and expert media commentary on a range of nutrition topics. Joel is a Dietitians Australia Media Spokesperson.
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