Sogo Hair & Beauty
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Sogo Hair & Beauty
We've been helping our clients get the look they want - to wear everyday or for a special occasion. We love being your local salon in Fitzroy and can't wait to pamper you. A special service we are also really proud to be able to work with Cancer Council - we groom wigs that are given to people undergoing treatment and are experiencing hair loss.

Personalising wigs to our client's individual facial features to help make them feel like themselves again. Always a stunning and delightful experience having my hair done by any of you girls and I will and do travel for the consistently high standards of.
Services
There's a certain something about Sogo Hair. Sogo is proud to be an award winning hair salon and we really take pride in and value the relationships we build with our clients. Since Maz, Emma and Sofia took ownership in 2001 - Sogo has soared to greater heights. In that time we brought you floats at Brunswick St festival, fashion parades, collections, community based programs.
Spoil someone special with a Sogo gift voucher just phone, email or come in and nominate your gift amount. All prices published on our website are subject to change without notice. Whilst we make every effort to provide you the most accurate, up-to-date information, occasionally, there may be a mistake on this website.
We love the buzz our customers walk out of the Sogo Hair salon onto Brunswick Street or the confidence boost we see in the brides we style. We also love the everchanging seasons and trends in hairstyling techniques, hair colouring and beauty. We take great pride in the products we supply for our customers - they must be gentle for us to use and not tested on animals.
Us Sogo girls love that we get to work in a gorgeous hair and beauty salon right in the heart of Brunswick Street, Fitzroy and we want our customers to love the Sogo experience as much as we love creating it. Come in, relax, enjoy a coffee or tea, catch up on some magazine goss and let us do the rest.
Here at Sogo, we're very proud of being a salon that is not only 150% committed to making you feel amazing after our fabulous service, but also taking important steps to fulfil our duty to the planet by adopting sustainable practices in conjunction with Sustainable Salons Australia. Donating cut off hair to assist in oil spill cleanup projects and to be used in community gardens - who'd have thought your trimmed tresses could do so much good.
Reviews (21)
Suzi Haynes
Suzi Haynes
Jan 20, 2022
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Positive: Cleanliness, Professionalism, Punctuality, Quality, Value
Years & years of hairdressing experience the colour & cut was exactly as requested - perfect.
Thank you for the good vibes in your salon, I felt totally looked after.
Services: Hair colouring, Hairstyling, Fringe trim
Zoe Keystone
Zoe Keystone
Jan 19, 2022
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Positive: Professionalism, Punctuality, Value
Sogo is THE hair salon to visit on Brunswick street. The staff are friendly, welcoming and listen to your requests. The salon is clean and spacious and the staff always have a smile on their face! I have been visiting Sofia at Sogo for over a year now and I really look forward to my regular visits.
Service: Hairstyling
Julian Ygoa-McKeown
Julian Ygoa-McKeown
Jan 13, 2022
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Walked in to Sogo about a decade ago with a photo of a hairstyle I wanted, only to realise the that very award-winning haircut was from Sofia herself. Have come back to Sogo ever since - even booking in when living overseas in keeping with my visits back home. Now live in Sydney and still time my haircuts accordingly when I’m in Melbourne. Will keep going back to Sogo for as long as they’ll have me.
Bec Peters
Bec Peters
Jan 12, 2022
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Positive: Cleanliness, Professionalism, Punctuality, Quality
Excellent hair colour from Maz and perfect hair cut from Emma. I am so happy with my experience at Sogo and can’t recommend the girls enough! Friendly, caring, professional and very skilled :) thank you!
Services: Hair colouring, Hairstyling
Jagruti Panchal
Jagruti Panchal
Jan 03, 2022
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Excellent experience from start to finish!
The salon is so warm, positive, and welcoming.
I was interested in a dry cut for my long curly/wavy hair and Amy did an amazing job. I loved it.
This salon is part of sustainable salons, so I was able to donate my hair.
This is my new go to salon.
Jessica Kelly
Jessica Kelly
Dec 28, 2021
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Positive: Cleanliness, Professionalism, Quality, Value
I had a great first experience at Sogo. I was welcomed so warmly and felt very at home. Emma cut and styled my hair beautifully. Emma was really lovely and genuine. It was amazing knowing Emma had so much experience, and was still so bubbly and passionate about hair.
Service: Hairstyling
Dina K.
Dina K.
Dec 04, 2021
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I feel wonderful for Christmas.
Thank you Emma for your ideas and listening to mine. Colour is perfect, as is the cut. Coffee and conversation, laughs and sharing were lovely after solitary times. Wishing everyone at Sogo a well earned rest , happy Christmas and a successful New Year !
Services: Hair colouring, Hairstyling
Lucy Browne
Lucy Browne
Nov 24, 2021
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I have been getting my hair cut and coloured at Sogo for about 7 years and have loved my experience with them! It's a family run business (3 sisters) with a down to earth approach. I love that they are a sustainable salon and where possible, recycle and reuse products. They're always friendly with a focus on enhancing the customer experience! I recommended this salon to my sister and would definitely recommend it to others too!
S. Pick
S. Pick
Nov 19, 2021
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Positive: Professionalism, Quality
I got a dry cut for my shoulder length curly hair and am very happy with the results. Maz knows her stuff; I felt that I was in good hands (not always a given when you have curly hair!). Overall vibe of the salon is really pleasant and relaxing.
Services: Curly hair, Hairstyling
Monica Meyers Woolmer
Monica Meyers Woolmer
Oct 26, 2021
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I am a relatively new client and the stylists have done a fantastic job with helping me transition to my natural colour and always giving me a fantastic style as well.
Theresa Paulk
Theresa Paulk
Oct 24, 2021
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Positive: Professionalism
Great service from Sogo girls. They are all so warm, genuine and friendly. Emma's cuts are the best, such a fantastic stylist. I always come out a satisfied customer.
Service: Hairstyling
Mary McDonald
Mary McDonald
Jun 17, 2021
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Thank you for fixing my hair today. You have worked wonders. Happy Birthday for 20 years in your salon. Thank you also for the free gift.
Sally-Anne Scott
Sally-Anne Scott
Dec 13, 2020
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Maz and the team always look after my blonde. It’s fresh, bright and creamy but most importantly it’s in great condition. Real care is taken by everyone to ensure my hair is alway the best it can be. The extra effort to have 2 senior colour directors put my foils in to make sure I get the best result the most efficient way is a sign of true professionalism and care. THE. BEST.
Cassie Belau
Cassie Belau
May 04, 2019
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Had my hair cut and coloured by Sophia and Maz this week. Such a friendly environment, lovely girls and amazing skills. I love my hair! they did such a great job and i cant wait for my next visit!
Georgia Kate Gordon
Georgia Kate Gordon
Mar 20, 2019
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Loved my experience with Maz at Sogo! Hair came out exactly as I had imagined, if not better! Gorgeous salon, excellent products and lovely staff!! Thank you! 💓
Debra Vassiliadis
Debra Vassiliadis
Feb 07, 2019
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Once again the best experience at Sogo My hair looks and feels amazing and still looked fabulous the next day Thanks Maz and Sofia love you girls
Carl Muller
Carl Muller
Jun 23, 2018
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Can’t fault the cut, service, or experience - always feel special and pampered and come out feeling and looking 100% better
Michelle Crotty
Michelle Crotty
Jun 11, 2018
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First time but definitely not the last. Sophia really listened to me, took her time and I came away with an awesome haircut
Elise Jones
Elise Jones
Jan 18, 2018
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The best! I come back year after year for the people just as much as I do for the most excellent service and haircuts. Maz, you rock! x
George C.
George C.
Oct 23, 2012
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An incredibly talented and devoted team of hair stylists that can mix a highly awarded salon culture with down to earth care for the individuality of each client.
This salon stands out for it's unique cutting edge experience and absolute value for money. No wonder it so highly reviewed as one of Melbourne's best kept secrets.
Mariella M.
Mariella M.
Mar 22, 2012
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I've salon-hopped since I was a little kid and I can honestly tell you that Sogo is a place like no other salon I have been to before. You won't find the usual hustle and bustle you do at other salons, instead the girls take the time to get to know you, find out what you're after and work with what you've got. Each time I visit, no matter how long between visits, they always remember where we left of. It doesn't stop just at your haircut, Emma is always so dilligent in sending a follow up text message asking how you like your hair and what's more they also offer FREE